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See the Bush in 30 Seconds Ad produced by Mike Cuenca.


Now this old commercial doesn't seem so radical after all  
By Mike Cuenca | August 17, 2005
Remember back when GW was still a one-term president? Remember that before his re-election some people tried to educate their fellow voters that he had lied to us about Iraq and that he was callously throwing away lives? Isn't that what Cindy Sheehan is trying to tell people again now?

I produced this commercial for MoveOn.org's Bush in 30 Seconds TV commercial contest. After the public voting, MoveOn.org announced that it was one of the 15 finalists from among 1,017 entries. But I had written to them about my concerns that the ad could generate negative publicity if any of the families of the dead Americans pictured in the commercial had turned out to be Bush supporters who could make a stink about their loved one being used by MoveOn. I personally got hate mail because of it and did have one family chew me out.




A few days after the announcement, immediately after the celebrity judges' voted on the winning ad, MoveOn made the decision to withdraw the commercial from the competition. That was really heartbreaking, as you can imagine. I offered to edit the commercial to soften its impact. But moveon was catching a lot of negative publicity because of the Hitler references in a couple of the ads. Considering the pressure and the heat that I'm sure Eli and the other MoveOn higher-ups were feeling, I can't fault them for taking the quick and easy way out of that one. So I offered to request it be pulled. They still let us come to the awards show in New York and that was a blast.

I still think it was then the most important message of the 2004 presidential election. And it's clear now that it's a message more people are starting to hear.
You can read more about the ad and watch it again here.

 


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Media Analysis
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Culture and Identity
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Human Rights
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US Politics
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Economic Justice
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Environmental Justice
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